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Peru's Media Landscape Overview
Peru's media landscape is diverse, reflecting its multicultural population and regional differences. Despite digital growth, traditional media like television and radio remain dominant, particularly in rural areas, while digital platforms increasingly shape urban media consumption.
Television: The Most Influential Medium
Television is the leading source of information for most Peruvians, with high penetration across all socioeconomic levels. Major broadcasters include:
América Televisión - The most-watched channel, known for news, soap operas, and entertainment.
Panamericana Televisión - One of the oldest networks, offering news and cultural programming.
Latina Televisión - Popular for its entertainment shows and sports coverage.
ATV (Andina de Televisión) - Focuses on news and entertainment.
Print Media: A Declining Influence
Newspapers have seen a decline in circulation due to the rise of digital news. Key players include:
El Comercio - The oldest and most influential newspaper, covering politics, economics, and culture.
La República - Known for its critical perspective and investigative journalism.
Gestión - A leading business and economics newspaper.
Radio: A Rural Stronghold
Radio plays a crucial role, especially in remote areas where internet and TV access may be limited. Prominent networks include:
RPP Noticias - A leading news and talk radio station.
Radio Nacional del Perú - The state-owned broadcaster with a focus on national culture and news.
Digital Media: The Urban Favorite
Urban audiences increasingly turn to digital platforms for news and entertainment. Popular sites include:
El Comercio Digital - The online version of Peru's most prestigious newspaper.
Perú21 - A digital-first publication with a focus on breaking news and analysis.
Diario Correo - A regional newspaper with a strong online presence. Social media platforms like Facebook, Instagram, and WhatsApp are widely used for news dissemination.
Advertising and Challenges
The advertising market is concentrated in Lima, where most media outlets are headquartered. Television remains the primary advertising channel, but digital advertising is growing rapidly, driven by mobile penetration. However, media ownership concentration and political influence over content raise concerns about press freedom and bias.
Opportunities for Growth
The rise of independent digital outlets and citizen journalism is diversifying the media landscape. As internet penetration grows, particularly in rural areas, digital media is expected to play a more significant role in shaping public discourse.
LEADING MEDIA OUTLETS
EL COMERCIO
LA REPÚBLICA
PERÚ 21
CORREO
EL PERUANO
ANDINA
EXPRESO
EXITOSA
PUBLIMETRO
DIARIO UNO
WAYKA
LA RAZÓN
CARETAS
LA MULA
LA NOTICIA
CRÓNICA VIVA
LA PRIMERA
DIARIO DEL PAÍS
EL PERFIL
PERÚ INFORMA
LA NACIÓN
LA PATRIA
DSN
DEPOR
LIBERO
EL BOCÓN
TODO SPORT
TROME
OJO
EL POPULAR
EXTRA
EL MEN
KARIBEÑA
EL CHINO
GESTIÓN
PERU SHIMPO
ASÍ
HUACHO EN LÍNEA
HUARAL INFORMA
HUARAL EN LÍNEA
EL CLARÍN
ANCASH NOTICIAS
HUARAZ EN LÍNEA
PRENSA HUARAZ
PRENSA REGIONAL
DIARIO YA
DIARIO DE ANCASH
DIARIO DE CHIMBOTE
LA INDUSTRIA ANCASH
EL FERROL
CHIMBOTE EN LÍNEA
CHASKI
PREGÓN
EXPRESIÓN
SIN FRONTERAS
EL PUEBLO
DIARIO VIRAL
HBA NOTICIAS
CHASKI
JORNADA
Sample Publications
Access to the sample publications here.
Presentation & Tutorial
Why Choose túatú for Your Press Release Needs in Peru?
EXPERT TEAM
At túatú, your press release is managed by a team of experienced professionals with deep expertise in public relations and journalism. Each release is carefully crafted and reviewed by senior editors to ensure it aligns with the highest standards and resonates with Peruvian audiences.
COST-EFFECTIVE AND FLEXIBLE SERVICE
We streamline press release creation, distribution, and reporting into one efficient service. With túatú, you only pay for what you need, making it a budget-friendly and adaptable solution tailored to your requirements.
BOOST YOUR BRAND VISIBILITY
Our tailored services are designed to enhance your brand’s recognition and credibility in Peru. By targeting the right audience, túatú helps you establish trust and stand out in your industry.
INCREASE YOUR DIGITAL IMPACT
Your press release will be distributed to relevant journalists and news outlets in major Peruvian cities like Lima, Arequipa, and Trujillo. This ensures your updates reach the right platforms, boosting your online presence and helping you connect with new opportunities.
Work with túatú to turn your press releases into a powerful tool for visibility and growth in Peru’s vibrant media landscape.
CLIENTS
Content Limitations
Prohibited Content Types:
Portraits, selfies, product photos with white backgrounds, or logos covering more than 15% of the image.
Advertising texts, press releases, or blog posts promoting public figures, YouTubers, or influencers.
Defamatory texts targeting individuals or brands.
Sensitive Topics:
Content discussing politics, esotericism, or legal matters must avoid promotional tones or harming reputations.
Mentioning companies or celebrities without prior authorization is prohibited.
Investment-related topics, including stock markets, cryptocurrencies, or Bitcoin, require authorization from Peru’s Securities and Exchange Commission.
Restricted Distribution:
Content related to guns, medicines, illegal drugs, pornography, or anything that could result in sexual abuse.
Editorial Policy Compliance:
We reserve the right to delete, edit, remove, or modify any content deemed obscene, abusive, defamatory, false, unacceptable, or non-compliant with our Editorial Policy or our partners.
Content must respect morality, and avoid hate speech, incitement to violence, discrimination, erotic material, nudity, or gratuitous violence.
Intellectual Property and Service Usage:
Unauthorized use of our brands, logos, or intellectual property is prohibited.
Copying, reverse engineering, or modifying our services in whole or in part is strictly forbidden.