Bulgaria - Secure Media Exposure with Guaranteed Press Coverage

Hundreds of clients across Europe, Latin America, China and the UAE trust us to distribute their press releases with guaranteed visibility

Send Your Press Release in Minutes — Step-by-Step Tutorial

This video demonstrates how to select your package, submit the press release information through our form, and confirm your order, allowing our team to initiate the publication process.

Ready to boost your media visibility in Bulgaria?

Boost Your Brand with Guaranteed Press Release Distribution in Bulgaria

Reaching audiences in Bulgaria requires a tailored media approach that aligns with the country’s evolving digital and traditional press landscape. Our Press Release Distribution Service in Bulgaria ensures your announcement is featured in relevant media outlets, helping you gain credibility and increase visibility.

Why Choose Our Service?

Guaranteed Placements in Relevant Media Outlets
Your press release will be distributed to carefully selected Bulgarian news platforms, ensuring publication on trusted sources aligned with your business goals.

Professional Content Support
Whether you need a press release drafted from scratch or translated into Bulgarian, our team ensures linguistic accuracy and cultural adaptation for the best possible impact.

Optimized Visual Presentation
We include a high-quality image to enhance engagement and visibility. While embedded videos are not always supported, we ensure your content is fully optimized for online distribution.

How It Works

1. Share Your Announcement Details – Provide key information, such as objectives, target audience, and any relevant visuals.

2. Content Development & Localization – Our experts will write or translate your press release into Bulgarian, ensuring clear and culturally adapted messaging.

3. Strategic Media Distribution – Your press release will be published in relevant media outlets across Bulgaria with guaranteed placements to maximize visibility.

4. Comprehensive Reporting – Once distributed, you will receive a detailed report listing the relevant media outlets where your press release was featured.

Why This Service Delivers Results?

Guaranteed Placement in Bulgaria’s Most Relevant Media Outlets
Your press release will appear on trusted platforms carefully selected to match your business objectives.

Localized Messaging for Greater Impact
We tailor your content to match Bulgarian linguistic and cultural norms, ensuring effective audience engagement.

Effortless Process for Maximum Efficiency
From content creation to media distribution, we handle every step, allowing you to focus on your business priorities.

Who Can Benefit from This Service?

Our Press Release Distribution Service in Bulgaria is ideal for businesses entering the Bulgarian market, organizations promoting campaigns, and individuals looking to build public awareness. Whether introducing a product, making an announcement, or sharing corporate updates, we ensure your news reaches the right audience with guaranteed placements in relevant media outlets.

Launch Your Press Release in Bulgaria Today

Ensure your announcement is published in Bulgaria’s most relevant media outlets with our Press Release Distribution Service. With guaranteed publication, expert localization, and a seamless execution process, we ensure your message stands out in the Bulgarian market. Contact us today to amplify your media presence in Bulgaria!

Bulgaria’s Media Landscape Overview

Bulgaria’s media sector is a combination of traditional journalism and rapidly expanding digital platforms, serving an engaged and increasingly online audience. While television, radio, and newspapers remain significant sources of news and entertainment, digital media and social networks have become the dominant way Bulgarians access information. The country’s media environment is shaped by a mix of independent reporting, corporate ownership, and government influence, creating both opportunities and challenges for press freedom.

Television: The Leading Medium for News and Entertainment

Television continues to be one of the most influential sources of information in Bulgaria, with public and private broadcasters offering a variety of content. Major television networks include:

• BNT (Bulgarian National Television) – The state-owned broadcaster, providing news, cultural programming, and educational content across channels like BNT 1 and BNT 2.

• bTV – A leading private network known for its news coverage, investigative journalism, and entertainment programming.

• NOVA TV – A major commercial channel offering talk shows, political debates, and popular reality programs.

• Regional Broadcasters – Local television networks deliver region-specific news and discussions, catering to Bulgaria’s diverse communities.

Print Media: Established but Moving Towards Digital

Bulgaria has a long-standing tradition of print journalism, though newspapers are increasingly transitioning to digital platforms to meet modern audience demands. Leading publications include:

• 24 Chasa – One of the most widely read newspapers, covering politics, economy, and international affairs.

• Trud – A daily publication known for its investigative journalism and editorial analysis.

• Kapital – A business-focused newspaper offering financial news, market trends, and economic reporting.

• Monitor – A widely distributed paper covering a mix of current affairs, culture, and entertainment.

Radio: A Trusted and Widely Listened-To Medium

Radio remains an essential platform for delivering news, talk programs, and music to audiences across Bulgaria. Key stations include:

• BNR (Bulgarian National Radio) – The public broadcaster’s radio division, featuring stations like Horizont (news and discussion) and Hristo Botev (culture and analysis).

• Darik Radio – A private station known for its political commentary, news analysis, and social discussions.

• Radio FM+ – A commercial station focusing on entertainment, contemporary music, and lifestyle content.

• Regional and Local Stations – Provide tailored news and discussions for specific areas outside of major urban centers.

Digital Media: The Primary Source for News Consumption

With increasing internet access and mobile adoption, digital media has overtaken traditional outlets as Bulgaria’s main source of news. Popular digital platforms include:

• Dnevnik.bg – A widely visited online news platform covering politics, business, and social issues.

• bTVnovinite.bg – The digital arm of bTV, offering real-time news updates and multimedia content.

• OFFNews.bg – A growing independent digital publication focused on investigative journalism and political analysis.

• Nova.bg – The online portal of NOVA TV, featuring breaking news, entertainment, and opinion pieces.

Social Media: A Key Driver of News and Public Engagement

Social media plays a major role in how Bulgarians consume and discuss news. Facebook remains the most widely used platform for news updates and discussions, while Twitter is popular for political commentary and real-time reporting. Instagram and TikTok are growing among younger audiences for video content, and YouTube is an essential platform for news analysis and investigative reports.

Advertising and Challenges

Bulgaria’s advertising industry is increasingly shifting toward digital marketing, with brands focusing on influencer collaborations, targeted social media ads, and programmatic campaigns. While television continues to attract a large share of advertising revenue, challenges such as media ownership consolidation, misinformation, and the financial sustainability of independent journalism remain key concerns for the industry.

Opportunities for Growth

Bulgaria’s media sector has significant potential for expansion through investment in digital-first journalism, investigative reporting, and multimedia content. The rise of podcasts, mobile-friendly news formats, and video storytelling presents new opportunities to engage audiences. With a highly connected population and growing demand for diverse and independent news sources, Bulgaria’s media landscape is set to evolve further while facing economic, regulatory, and political challenges.

Leading Media Outlets in Bulgaria

Why Choose túatú for Your Press Release Needs in the Bulgaria?

With túatú, your press releases become a powerful asset to amplify your message and enhance your presence in Bulgaria’s ever-evolving media landscape.

Content Limitations

1. Prohibited Content Types:

   • Portraits, selfies, product photos with white backgrounds, or logos covering more than 15% of the image.

   • Advertising texts, press releases, or blog posts promoting public figures, YouTubers, or influencers.

   • Defamatory texts targeting individuals or brands.

2. Sensitive Topics:

   • Content discussing politics, esotericism, or legal matters must avoid promotional tones or harming reputations.

   • Mentioning companies or celebrities without prior authorization is prohibited.

   • Investment-related topics, including stock markets, cryptocurrencies, or Bitcoin, require the Bulgaria’s Securities and Exchange Commission authorization.

3. Restricted Distribution:

   • Content related to guns, medicines, illegal drugs, pornography, or anything that could result in sexual abuse.

4. Editorial Policy Compliance:

   • We reserve the right to delete, edit, remove, or modify any content deemed obscene, abusive, defamatory, false, unacceptable, or non-compliant with our Editorial Policy or our partners.

   • Content must respect morality, and avoid hate speech, incitement to violence, discrimination, erotic material, nudity, or gratuitous violence.

5. Intellectual Property and Service Usage:

   • Unauthorized use of our brands, logos, or intellectual property is prohibited.

   • Copying, reverse engineering, or modifying our services in whole or in part is strictly forbidden.