No, you can't control how the interview will be conducted, nor can you control the outcome. But you can influence it greatly by the way you present your personality and your skills. Being interviewed is an opportunity for the interviewee to showcase their business, interest, or cause. Keep in mind that journalists are doing a job - they have deadlines to meet and word counts to adhere to. Knowing how to talk to the press can help improve your chances of receiving favorable media coverage.
However, to make the interview memorable and successful takes preparation. Here are a few tips that you can use when preparing for every interview including virtual book tours, blog radio interviews, live teleseminars, recorded interviews and traditional media interviews:
When live on radio or television there is only one chance to get it right. Since you have more knowledge about the subject, its ideal to think about possible questions and also prepare your answers. Find out as much as you can about the program if it is pre-recorded or live? What are they expecting from you and what angle will you be talking from? - What are the question areas? Think about your most useful, interesting and relevant points to the appropriate audience.
2. Know your message
Have a few key talking points in mind and stick with them as much as you can during the interview. Have the facts and research prepared to back up these points and come up with a few anecdotes and have some examples ready to illustrate your points. Practice delivering your messages beforehand, so you weed out awkward phrases and prevent yourself from stumbling through your key points.
3. Be Buoyant & Enthusiastic
During an interview, boring answers will probably be edited out, and boring interviews will be dropped entirely. So make your delivery bright and enthusiastic, rather than boring and dull. Remember broadcasting is a performance! If you do not hold the audience's attention, there are plenty of rival channels people can switch over to.
4. Make It Interesting and Relevant
This is especially important in television and radio - both entertainment mediums. The more engaging you are, the easier it is for the interviewer to produce an exciting piece for their audience. Remember, you are in the spotlight, so act accordingly. Remember to stress the points that are likely to interest the listeners or viewers rather than just your internal messages.
5. Call to Action
Most people will remember the opening and closing of a radio interview. Always have a strong closing with a call to action, something you want listeners to do, i.e., attend the event or buy the product. And finally, remember to smile - when you smile you feel and sound much friendlier - and enjoy it!
Today, with the growing popularity of media, audiences in Spain, media interviewing is an effective way to reach and build credibility with a broad audience. Knowing how to talk to the press will ensure your key messages are clear and powerful - it's just another sale.