Get solid knowledge about the state of opinion around a brand, a product, a service, a company or even managers or politicians, it is a must that all organizations need. From this knowledge the elements can be obtained for more effective communication strategies.
Now, fluctuations in currents of opinion can be detected in real time thanks to thousands of people dumping daily on the Internet.
In parallel with the emergence of new influential bloggers it is possible to detect, you can define the state of opinion of thousands of users using microblogs, forums, social networks, as a whole, which form the review 2.0.
In addition, túatú conduct focus groups and quantitative studies that help to understand "soft" and "hard" data respectively, of the public opinion.