Distributing a Press Release Across Latin America Has Never Been So Simple, Fast, and Effective
For years, getting a press release published simultaneously across several Latin American countries was a challenge reserved for large corporations. The coordination among multinational PR agencies, the high management costs, and the linguistic and cultural differences made it nearly impossible for SMEs, authors, musicians, and startups to access true regional media visibility.
Today, thanks to túatú, distributing news across the region is much simpler, faster, and more affordable. The system allows companies to reach real Spanish- and Portuguese-language media with guaranteed results—without intermediaries or excessive budgets.
Below, we explain how the press release distribution market works in Latin America and why túatú is the only agency offering a regional, bilingual, and guaranteed publication service.
túatú: The Only Professional Solution for Communicating Across Latin America
túatú’s service was created to simplify what once required a complex network of agencies, translators, and regional coordinators. The model combines broad reach, centralized management, and guaranteed results, allowing companies, artists, and cultural projects to achieve real media exposure across Latin America with minimal effort.
What the service includes:
Multi-country coverage: guaranteed publications in digital media outlets across Mexico, Brazil, Colombia, Argentina, Peru, Chile, Uruguay, and Venezuela.
Linguistic adaptation: content writing and publication in Spanish and Brazilian Portuguese, depending on the target country.
Guaranteed publications: confirmed visibility in real, verified media outlets.
Speed and efficiency: results within 48 to 72 business hours after content approval.
Multimedia format: option to include images and videos.
Full-service management: writing, submission, follow-up, and reporting handled by a single provider.
Sample pricing plans:
Standard Plan: 30 guaranteed publications — €2,500
Pro Plan: 40 guaranteed publications — €2,750
Enterprise Plan: 50 guaranteed publications — €3,500
These packages ensure real media presence in reputable Latin American outlets, with language adaptation and measurable performance.
Advantages of the túatú model:
Continental coverage without relying on multinational agencies.
Reduced costs and faster coordination.
Real, guaranteed media placements.
Cultural and linguistic adaptation in two languages.
Ideal for SMEs, publishers, artists, and independent projects seeking regional visibility.
A clear example of túatú’s effectiveness is its collaboration with Zumba Fitness, which chose túatú to handle press release distribution across Latin America:
“I hired túatú for press release distribution in LATAM, and the results were excellent. We exceeded the expected number of publications and achieved regional media coverage quickly. The process was smooth, and communication with the team was timely. I highly recommend túatú for their professionalism and fast results.”
— Veronica Santana, Brand Marketing Director, Brand Team | Zumba Fitness, LLC
This case shows how a centralized and guaranteed strategy can generate real media impact across multiple countries simultaneously.
Spanish version of the ad
Brazilian version of the ad
Multinational PR Agencies
Global PR agencies offer comprehensive services that include strategy, content creation, media outreach, and follow-up. However, their complex structures and high fees often make them inaccessible to most organizations.
Advantages:
International experience and extensive media networks.
Specialized teams by industry and country.
Access to premium outlets and major editorial groups.
Disadvantages:
Very high fees.
Slower, less flexible processes.
Focused primarily on large corporations.
Price range: between €2,500 and €4,500 per country or campaign.
A full regional campaign can easily exceed €20,000, without guaranteed results or language adaptation.
Local PR Agencies
Working with local PR agencies in each Latin American country is another option, but it entails higher costs and significant logistical challenges.
Advantages:
Deep understanding of local media and culture.
Personalized communication and journalist relationships.
Tailored messaging for each country.
Disadvantages:
Cumulative costs and slow coordination.
Uneven results depending on each market.
No guaranteed publications.
Cost per country: between €1,500 and €3,000.
For coverage across the 8 main Latin American markets, total costs range from €12,000 to €24,000, excluding translation or centralized reporting.
Freelance PR Consultants
Independent PR professionals provide personalized services at lower rates, but they cannot ensure regional reach or guaranteed media coverage.
Advantages:
Lower costs.
Direct, flexible communication.
Suitable for small or one-time campaigns.
Disadvantages:
No guaranteed publication.
Limited reach and inconsistent coverage.
Requires client-side coordination.
Cost per country: between €1,000 and €2,000.
Across 8 Latin American countries, total costs range from €8,000 to €16,000, without guaranteed placements.
Digital Distribution Platforms
Automated distribution platforms allow for mass press release distribution to online portals and directories. While useful for SEO and visibility, they rarely secure coverage in reputable media outlets.
Advantages:
Fast and affordable.
Helps boost online presence.
Easy to scale across multiple sites.
Disadvantages:
Low editorial value.
Minimal control over presentation.
Often limited to low-traffic aggregators.
túatú: A Unique Model in Latin America
Compared to multinational agencies with high fees, local agencies with fragmented pricing, and freelancers with limited reach, túatú stands out as the only truly integrated alternative in Latin America, offering:
Continental coverage in both Spanish and Portuguese.
Guaranteed publications in verified online media.
Unified, fast management under one contract.
Fixed, transparent pricing between €2,500 and €3,500, far below traditional options.
What once cost over €12,000 and took weeks to coordinate can now be achieved in less than a week, with a single provider and guaranteed results.
Communicating Across Latin America Is No Longer a Privilege
Media outreach in Latin America is no longer an opportunity reserved for large corporations. With túatú, any company, artist, or organization can communicate in two languages, reach multiple countries, and achieve measurable visibility.
Distributing a press release across the entire region has never been so simple, fast, and effective: one contract, two languages, dozens of guaranteed publications, and the reliability of an agency that truly understands how Latin American media works.
Learn more about the Latin America Press Release Distribution with Guaranteed Publications service and take your message across the continent with professionalism, efficiency, and real results.
