Employer Branding: The New Asset of Social Enterprises (II)

túatú - Social Media Employer Branding - 29 Mayo 2012 Second post of theEmployer Branding Leadership Masterclass.

Social Media Strategy

Brett finished his presentation listing seven steps to bear in mind in our Employer Branding social media strategy. We will take into consideration the following: register, listen/monitor the relevant keywords, about your competitors but also what others are saying about your company, build a community, engage and measure. He also recommended a few tools (Radian 6, Tweetdeck, Klout, Social Mention) in order to track keywords and monitor the competence which are very important tasks in social media. Furthermore, he announced modern tendencies of recruiting operations such as Linkedin (+200 million users worldwide) but also throughFacebookpages.

 

PROSEGUR Case Study: !For Many Reasons!.

Carmen de Andrés, Corporate Recruiting and Training Director represented Prosegur in this event. Prosegur aims at growing a 50% by 2014. This is why they need an Employee Value Proposition development process aligned with a strategic plan of growth. They created a new corporate identity both internally (employees) and externally (customers). Carmen explained Prosegur‚Äö√Ñ√¥s EVP based on big challenges, innovation, and social contribution.

Moreover, they gave us a fantastic culture book of the company. The Employee Value Proposition must reflect why and how do they work at Prosegur. The EVP should develop a series of guidelines considering all the different departments within the company.

VODAFONE. Case Study. Employer Branding & Social Networks

María and Carlos from Vodafone described the Employer Branding project combined with the Social Media Strategy. They explained that Vodafone‚Äö√Ñ√¥s main competitor is China Mobile.Vodafone covers 391 million users whereas China Mobile covers 617 million.

María highlighted that innovation plays a crucial challenge in the communications sector. Vodafone Spain designed creative and viral campaigns in which employees had conversations with famous people. This experience enhanced the importance of brand advocacy.

In terms of recruitment, Vodafone uses four different sources: social networks, Employer Branding projects, Job sites, and universities and business schools. Vodafone also uses an ERP tool (Enterprise Resource Planning) called Taleo in order to recruit and manage the online vacancies in web platforms such as Monster, Infojobs, etc.

More about theEmployer Branding Leadership Masterclass later this week.